“This is not a protest. This is not an agitation. This is a people’s campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally for Rivers”– Sadhguru, Founder, Isha Foundation
Coimbatore: On September 1st, Indian citizens from every section of society – urban, rural, farmers, youth, corporates, NGOs and political leaders– will express their responsibility to revive India’s depleting rivers.Lakhs of people, sporting “Rally for Rivers”t-shirts, placards, headgears and stickers will stand for three hours (8 to 11 am) on the streets across India on Friday, September 1 urging people to Rally for Rivers by giving a missed call to 80009-80009. Each missed call will be a vote of support for rejuvenating our rivers.
To participate in this campaign, one can spend an hour or more, between 8 AM and 11 AM on September 1in their city/town/village displaying a Rally for Rivers placard. To participate, contact
To raise awareness, Sadhguru will personally drive through 16 states from Kanyakumari to Himalayas and back to Delhi on 2ndOctober for a grand culmination.The Rally will be flagged off by the Hon’ble Minister of Environment, Forest and Climate Change on 3rd September, 2017. Along the way, there will be 23 major events and a host of awareness campaigns, to touch every segment of the society. The eventswill be attended by people from all walks of life as well as various levels of achievers in the country.To know more about the event in Lucknow contact Ashish Moga – 9453455747.
An expert committee of environmental scientists and lawmakers are in the process of drawing up a draft policy recommendation, which suggests that,a very simple yet effective means to replenish our rivers is to create a kilometer-wide tree cover on riversides (and half a kilometer for tributaries). Forest trees can be planted on government land, and fruit trees on farm land. This will ensure our rivers are fed throughout the year by the moist soil, and will also reduce floods, drought and soil loss.
Explaining the importance of Rally for Rivers, Sadhguru said, “In just one generation, our perennial rivers are turning seasonal. Many smaller rivers have already vanished. If we do not act now to reverse this, the legacy we hand over to the next generation will be one of conflict and deprivation.”
As a part of #RallyForRivers, 100,000 schools across India are participating in creative writing and art competitions on the need to revive India’s rivers and possible solutions. In each of these schools, the NadiStuti or the river chant- is being played in the assembly followed by an appeal from Sadhguru and VirenderSehwag. An online short film competition is being hosted on the rallyforrivers.org calling all filmmakers to make a short film narrating the story of India’s depleting rivers. ShekharKapur,RakeyshOmprakashMehra and PrahladKakkar will be the jury for this video contest. To sign up, log on to rallyforrivers.org
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